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SAMSUNG GEAR FIT - 2014

A vanguard vehicle to showcase flexible OLED displays and help Samsung shed it's reputation as a “fast follower” to  become a trendsetter in the wearable tech space.

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INSIGHT

INSIGHT

Others put a phone interface on the wrist. We observed, that a typical android pull down can provide essential info at a glance. This drove the from factor. 

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 Play it up or dial it down by changing colors or materials. A fashion-forward and beyond fitness product, “glance-able” so users aren’t face down removed from the world. 

Play it up or dial it down by changing colors or materials. A fashion-forward and beyond fitness product, “glance-able” so users aren’t face down removed from the world. 

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